Analysis
SWOT and TOWS analysis
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SWOT
Internal factors on the left, external on the right. Keep entries short — each one becomes a row or column in the TOWS grid below.
Strengths internal, helpful
Weaknesses internal, harmful
Opportunities external, helpful
Threats external, harmful
TOWS matrix
SWOT describes the situation; TOWS turns it into strategy by pairing the quadrants.
SO maxi–maxi — use strengths to seize opportunities
WO mini–maxi — fix weaknesses so opportunities are not lost
ST maxi–mini — use strengths to blunt threats
WT mini–mini — reduce weakness and threat together, defensively
| Opportunities | Threats | |
|---|---|---|
| Strengths | ||
| Weaknesses |